L'Oreal Paris Elvive Keratin Straight 72H Smoothing Shampoo - 200ml

Frizzy, curly, and rebellious hair frequently suffers from rough cuticular scales and high porosity, causing locks to react negatively to ambient humidity by swelling, puffing, and losing their straightened shape. L'Oreal Paris Elvive Keratin Straight 72H Smoothing Shampoo - 200ml delivers a specialized salon-inspired discipline bath formulated to straighten, smooth, and tame unruly textures. Powered by micro-keratin technology, it infuses restorative protein fragments deep into uneven hair fibers, seamlessly smoothing cuticle edges from root to tip. Combined with the nourishing power of precious Black Cumin Oil, it replenishes natural hair lipids and creates an invisible humidity shield against surface swelling. Its rich, sensorial lather cleanses the scalp and strands cleanly without stripping moisture, leaving hair touchably soft, weightlessly fluid, brilliant in shine, and completely manageable with lasting anti-frizz control that endures for up to 72 hours.

• Micro-Keratin Smoothing Science: Fills micro-gaps within hair cuticles to deliver weightless structural alignment and long-lasting straightening benefits for up to 72 hours.
• Enriched with Black Cumin Seed Oil: Delivers essential lipid replenishment to dry, curly tresses, imparting velvety softness and deep fiber elasticity.
• 72-Hour Anti-Frizz & Humidity Shield: Coats individual strands with a protective barrier that repels ambient moisture and eliminates stubborn flyaways.
• Compact 200ml Ergonomic Bottle: Lightweight, easy-to-grip bottle equipped with a secure, leak-proof flip cap, perfect for gym bags and regular travel.